Ljubljana Public Transport

App redesign

LPP - Ljubljana potniški promet is a public transport service. The whole network of LPP lines covers a large part of the central Ljubljana region. It takes passengers around the City Municipality of Ljubljana and to other close regions. The buses are regulated with a card named Urbana. Our job was to deliver a mobile app for LPP.

Driving on a bus in Ljubljana can be tricky if Urbana (a physical card for filling and driving on the bus) is an unknown term to you. Having the app on your phone is not enough since you can’t buy a ticket there or just simply check your current balance. Also, you can not rely on the bus schedules or get notified about a bus being late.

Knowing that we wrote a goal which was to deliver a product that helps people always to arrive on time at their wanted destination.

The working process and actions taken

I and my team worked together on getting the best idea and defining the problem that needs to be fixed the most. On the first day we tried to answer some of the following questions who is affected, what is it about, where/when it is happening, and why we care about it. On the second day, everything started to seem real since every one of us had one user interview and got to know how the LPP’s users are feeling about using their services. Now we could see things from other perspectives and we were glad about it. On the third day we did the “How might we” method and we turned our existing problems into opportunities. To dive deeper into finding the right answers and solutions we started asking ourselves “if we could” questions. Then we draw a user journey map where we put our most voted “if we could” questions on the journey. This is how we know where our focus should be. The fourth day was for sketching and drawing storyboards. Every one of us continued with a different solution which was later tested. As doing a user test for the first time I was pretty excited to give tasks to the user and just observe how he uses them.

My takeaway

After presenting the finished product, I learned a lot about being patient with the result and not sticking to that one idea that I have in the beginning. At first, I was not a fan of sketching but using the Design Sprint’s methods I pushed myself to sketch as much as I can and explore ideas that wouldn’t occur to me in normal circumstances.

Also, I can say that doing the Design Sprint method for the first time was fun, but also not comfortable. The sprint helped me to obtain a clear vision of the goals upfront. It forced me to make critical decisions and solve complex problems fast.

You can check the whole case study on the following link.