The working process and actions taken
As a team of five, we started asking ourselves “How can we make this even better, even simpler, and easier”. A few ideas were thrown to the wall, but without anything to back them up, none could simply stick. We knew it was time for research. We started by simply seeing people's thoughts and opinions whether it be from social media, testimonials, surveys, or interviews. A lot of information was gathered, and most of it was positive which was great, but now we also knew which areas needed to be bolstered. To sum up the information we gathered and make it more relevant to the design thinking process we made: user personas, user journeys (in multiple possible scenarios), and user flow on the existing website. We also carefully analyzed some competitor websites. It was finally time to draft some wireframes. After a few sketches on paper, we soon moved on to more high-fidelity wireframes. As one draft turned into another we started having a more and more polished design, that although a step away from the original ideas, was a huge step in the right direction.